Digital Marketing Tools & Resources

digital marketing tools

In the interest of providing you, my readers, with as much value and utility possible, I’ve put together a massive list of Digital Marketing Tools & Resources (most of which are free!) which you can use to help dominate your digital marketing.

 

I will be constantly adding to this article as I discover new digital marketing tools, resources, hardware, hacks and how-to’s.

 


 

WEBSITE HOSTING & DOMAIN NAMES:

 

Bluehost: Unlimited Web Hosting and Domains for only $3.95 / month

 

Namecheap (Domain Names): Domain names from $3.98 / year. Includes Free WhoIsGuard.

 

Crazy Domains (Domain Names) Domain names from $1.00/year

 


 

LANDING PAGE & WEBSITE TOOLS:

 

Leadpages.com

Landing pages are one of the first points of entry for any digital conversion funnel. As such they play a crucial role in the ultimate success of everything you do online. When it comes to creating and installing landing pages, Leadpages is one of the quickest and easiest to use platforms I’ve ever come across. And the best part is, you don’t need to know a single thing about coding or design to use this awesome plug and play platform.

Leadpages is also one of the most competitively priced landing page solutions currently available, with plans starting from as little as $25 per month. They also offer a 30 day money-back guarantee, just in case you get cold feet and change your mind!

Click here to get started with Leadpages.

 

Themeforest.com

Themeforest is perfect for those looking for something a little more advanced and customisable than Unbounce. With 1000’s of website templates and landing pages to choose from, Themeforest has got your back.

Bliss – Personal Minimalist WordPress Blog Theme

I have nothing but amazing things to say about this theme, its level of customisation options and the great Support Forum it features.

Avada WordPress Theme

I used this theme to build my keynote speaking landing page, which you can view by clicking here.

 


 

EMAIL MARKETING TOOLS & RESOURCES:

 

ConvertKit

Do you currently do email marketing?

If so, what platform are you using at the moment?

I used to use Mailchimp for my email marketing, however I abandoned it after a few months of stressful frustration. Whilst I found Mailchimp was good for sending email blasts and building subscribers – it’s automation and segmentation features are VERY counterintuitive.

Not something you want to deal with when you’re trying to use these tools to SAVE time, not waste it.

This led me on a three month search for an alternative solution…

Until I finally stumbled across an email marketing platform called ConvertKit – which has been nothing but AMAZING since I started using it.

Beyond its very intuitive “IFTTT” based user interface (their founder – Nathan Barry – is a wizard) it’s also equipped with an awesome set of ready-to-go list building features such as:

✔︎ Responsive Forms
✔︎ Landing Pages
✔︎ List Builder Pop Ups
✔︎ Exit Intent Pop Ups (see the video below for an example)
✔︎ Slide Out Pop Ups
✔︎ Naked Forms
✔︎ Automation Tools
✔︎ Segmentation Tools
✔︎ And many more…

It’s only $29 / month for <1,000 subscribers… which feels a little bit like daylight robbery to me.

I definitely recommend checking out this platform to see if its right for you.

You can learn more about ConvertKit here.

 

Email Funnels 101: How To Build Your First Email Funnel

In this 6 minute read, you will learn all about email funnels, their benefits and how to build your very first email funnel for your business.

 


 

BLOGGING & WRITING TOOLS:

 

How To Write The Perfect Blog Post

 


 

DIGITAL MARKETING SUPPORT FORUMS:

 

The Digital Marketing DomiNation (Facebook Group)

 


 

FACEBOOK MARKETING 101: INTRODUCTION TO FACEBOOK MARKETING STRATEGIES

 

The Facebook EdgeRank Algorithm – 44 Factors Affecting Your Organic Reach

A list of all 44 Facebook Edgerank Ranking Factors. You’ll learn the exact ranking signals that Facebook uses to distribute your content in the News Feed, and how to use them to increase your organic reach.

 

The Perfect Facebook Post Blueprint

Free download the EXACT BLUEPRINT I use to create perfect Facebook Posts which receive INSANE ORGANIC REACH.

 

Facebook Funnels 101: Free Video Course

Learn EXACTLY how to build your first Facebook Funnel & GENERATE LEADS on AUTOPILOT.

 

4 Ultimate Facebook Hacks For Organic Reach [Free eBook]

This 23 page eBook will teach you 4 Ultimate Facebook Hacks which will help you achieve INSANE organic reach while simultaneously cutting down your Facebook Ad spend.

 

Facebook Post Template [Free Download]

Effortlessly create Facebook posts which are optimised for viewing on both Mobile and Desktop News Feeds with this free template download.

 

Facebook Timeline Cover Template

This digital marketing tool will allow you to effortlessly create cover images for your Facebook Page that are optimised for view and also don’t get covered up by the display picture or quick navigation buttons that lie over the top of the Facebook Cover Image.

 

Facebook Marketing Tips: The Essential Guide

Whether you’re a Facebook Marketing newbie, or a Facebook marketing ninja, these Facebook marketing tips will help you amplify, hack and gamify your approach to Facebook marketing in the future.

 


 

FACEBOOK MARKETING 201: INTERMEDIATE FACEBOOK MARKETING STRATEGIES

 

Build A Killer Lead Magnet For Less Than $1

In this 3 minute read, you will learn all about lead magnets, their benefits and how to build a killer lead magnet for less than $1.

 

Conversion Funnels: 11 Essential Tools (That Won’t Break The Bank)

Inside you’ll find the exact tools you’ll need to jump straight in and build you very first set of conversion funnels – without wasting any time or money.

 

Conversion Funnel 101: The Complete Guide

Learn how to build and launch a conversion funnel which generates leads for your business on autopilot.

 

How To Use Facebook Canvas

In this article you’ll learn all about Facebook Canvas and discover exactly how to use Facebook Canvas for your business.

 


 

FACEBOOK MARKETING 301: ADVANCED FACEBOOK MARKETING STRATEGIES

 

How I Turned $5,989.09 of Facebook Ads Into $163,969.49 of Revenue In 34 Days

 

facebook marketing strategies

 

This article will teach you the exact Facebook Marketing Strategies I used to Turn $5,989.09 of Facebook Ad Spend Into $163,969.49 of Revenue In 34 Days.

 

7 Facebook Ad Hacks For Cheaper Clicks [Steal These]:

Steal these 7 Facebook Ad Hacks and use them to get more clicks at a cheaper rate on your next Facebook Ads Campaign.

 


 

INSTAGRAM MARKETING 101: INTRODUCTION

 

8 Instagram Hacks That Will Drive Sales From Millennials

Increase your exposure and engagement on Instagram by using these simple hacks.

 

How To Create Instagram Feeds

In this article you’ll discover how to create Instagram feeds quickly and easily on two different platforms.

 

How To Retarget With Instagram Ads [Free eBook]

Learn EXACTLY how to start running Instagram Retargeting Ads and Campaigns to your website visitors in less than 15 minutes.

 

Instagram Ads Template [Free Download]

This free to download photoshop template which will help you create Instagram Ads that don’t violate Facebook’s 20% Text Rule Policy.

 


 

SEO 101: INTRODUCTION TO SEO

 

1. SEO For Dummies: How To Rank In Google

 

2. How To Do Keyword Research

 

3. 7 Methods for Digging Deeper with Keyword Research

 

4. How To Do On Page SEO

 

5. Google’s 200 Ranking Factors: The Complete List

 


 

SEO 102: OFFSITE SEO & BACKLINKING

 

1. What Is Link Building? Strategies & Examples

 

2. How To Rank For Any Keyword

 

3. How To Build Backlinks That OBSCENELY Powerful! 

 

4. The Definitive Guide To Link Building 

 

5. 17 Untapped Backlink Sources

 


 

SEO 201: SOCIAL SEO

 

1. SOCIAL SEO 101: How To Use Facebook To Build Backlinks On Autopilot

 

2. SEO Campaign Case Study: 1,117 Social Shares and 15% More Organic Traffic (In 2 Weeks)

 

3. A Model For Link Building “Beyond Great Content”

 

4. SEO Guide To Creating Viral Linkbait and Infographics

 

5. The Advanced Guide To Content Marketing

 


 

SEO RESEARCH TOOLS:

 

Google Keyword Tool

 

Google Trends

 

SEOMoz (now Moz)

 

Raven SEO Tools

 


 

SOCIAL MEDIA TOOLS:

 

AdEspresso.com

Split testing your Ad Sets and Ads is an essential part of any successful Facebook Campaign. The trouble is, creating, managing and optimising your split testing can be very time consuming, even when you are using Facebook’s Power Editor.

This is exactly why I use AdEspresso. This powerful tool allows Facebook Advertisers to easily and effortlessly create multivariate, split test campaigns for their Facebook Ad Sets and Ads. It also automatically optimises your campaigns for you to ensure you are getting the best return on your ad spend, no matter what – this means, decreased CPC’s, CPA’s and ultimately, increased sales.

 

MeetEdgar.com

For those of you who swear by Hootsuite for your social media scheduling, I’d like you to MeetEdgar. Edgar is a must use tool for any digital marketer who is serious about saving time and automating their content delivery to their audience.

Unlike Hootsuite’s schedule, publish and disappear content functionality, Edgar stores all of your scheduled updates in a category-based library, where they remain even after they’ve been posted once. This means you can automatically repost and reschedule past updates without having to manually schedule them again! In a world where attention and time are everything, Edgar has got your back.

 

Facebook 20% Rule Checker

 

Hootsuite

 

Buffer

 


 

WORDPRESS PLUGINS I USE:

 

Mashshare

 

Mashshare Add Ons

 

SumoMe

SumoMe is a MUST install tool for any marketer looking to increase their website’s lead generation. With tools like ‘Welcome Mat,’ ‘List Builder,’ ‘Heat Maps,’ and ‘Smart Bar,’ marketers can easily 10x their website’s lead generation in a matter of minutes. Not to mention, you can access all of SumoMe’s awesome tools for free!

 

WordPress SEO by Yoast

 

Mailchimp for WordPress

 

Slider Revolution

 

Wordfence

 

WP Staging

 

301 Redirects

 

Disqus Comment System

 


 

VLOGGING & VIDEO TOOLS:

 

NEEWER Ultra High Power LED Light for Video

 

Rode Boom Mic

 

Rode 3.5mm Smart Lav (for iPhones and Smartphones)

 


 

KEYNOTE SPEAKING TOOLS:

 

Rode RodeLink FM Wireless Lapel Mic

 

Panasonic HC-VX870K 4K Ultra HD Camcorder

 


 

VPN’s:

 

hide.me

 


 

GOOGLE CHROME PLUGINS:

 

Tag Assistant by Google

 

Facebook Pixel Tool

 

Google URL Builder

 

Facebook 20% Rule Checker

 

MOZ SEO Toolbar

 

SEMRush Toolbar

 

SEOQuake Toolbar

 


 

TOOLS FOR AUTOMATION & INTEGRATION:

 

IFTTT.com

If This Then That (IFTTT) is a web-based platform that allows you to create chains of simple commands (known as “recipes”) that are triggered when a specific action is made on a social network (e.g. posting content to Facebook, Tumblr, Twitter etc).

Most seasoned Social Media Marketers leverage the power of IFTTT to automate all sorts of time consuming tasks such as:

  • auto-posting Instagram photos natively to Twitter (allowing you to actually see the Instagram photo natively on your Twitter feed with one click – as opposed to a nasty URL)
  • auto-archiving any of your social content in Dropbox folders for future ease of access
  • auto-syncing your Facebook Profile photo with your Twitter Profile photo whenever you update your photo

When time is arguably you’re most precious asset, IFTTT has got your back.

 

Zapier.com

While IFTTT is great for automating basic commands and tasks, it falls short for those needing a more robust solution for data automation and integration.

It’s all g though, because our friends over at Zapier have our backs.

Zapier allows all of my different tools to easily connect with one another. For example, whenever I sell an online course via Thinkific, Zapier automatically creates an invoice in my accounting software (Xero) based on the sale information processed by my payment gateway (Stripe). This saves me HOURS of mundane time and effort I’d need to allocate to manually enter in all of those invoices.

Zapier works with thousands of different apps, from Trello to Mailchimp to Dropbox to Paypal. And the best part is, you don’t need to know a single thing about coding to use this awesome tool!

 


 

ANALYTICS & REPORTING:

 

Google Analytics

 

Google Tag Manager

 

Cyfe Dashboard

 

Raven SEO Tools

 


 

HARDWARE I COULD NOT WORK WITHOUT

 

MacBook Pro 15″

 

Apple Magic Mouse 2

 

Apple Magic Keyboard

 

7 Port USB 3.0 Hub

 

Please note I have not personally used the product linked, but I still highly recommend adding a USB Hub to your desktop setup.

 

LG 34UC97 Cineview Curved Ultrawide LED Monitor: 

 

After spending more than two years screensharing between my 15″ Macbook Pro and an embarrassingly inefficient Toshiba LCD, I decided it was time to upgrade my desktop swag.

 

As an Apple fan boy (yes I have sipped their Kool-Aid) my immediate first thought was to go with an Apple Cinema Display. Having used this Display for over a year and half (and loving it) when I was working at Digital Union, it seemed like the wise choice. However given its lack of 4K Resolution, its hectic price point and in lieu of Apple realising a 5K Cinema Display (they clearly have the technology ready), I decided to give an Ultra Wide monitor a go.

 

After doing a LOT of research, I ended up going with LG’s 34UC97 Cineview Curved Ultrawide LED Monitor and I have not had one single regret since.

 

LG 34UC97 review
 

It’s 3440 x 1440 Curved Display makes working with multiple windows (I run three side by side most of the time) a very streamlined and efficient experience (I use BetterSnapTool for auto resizing of windows).

 

The resolution is also crystal clear and it’s aesthetics as a desk piece rival that of any Apple device IMO. It was also one of the very few high end displays that was compatible with my Mid 2012 MacBook Pro – which was a big bonus given I was considering upgrading my MacBook at one point.

 

Connection via Thunderbolt 2 provides a zero latency experience with no refresh issues. The Thunderbolt 2 connection also allows you to play music through the display’s inbuilt speakers (not the best to be honest, but I didn’t buy it for its speakers haha) whilst simultaneously running 2 USB 3.0 ports (I must admit these USB ports are a sweet feature but are in a very inconvenient place at the back of the monitor).

 

1000% recommend this display to anyone wanting to take their digital working space to the next level. Click here to order online.

 


 

MUST READS

 

must-read-digital-marketing-books

 

Jab Jab Jab, Right Hook – Gary Vaynerchuk

 

The Thank You Economy –  Gary Vaynerchuk

 

The 4 Hour Work Week – Tim Ferriss

 

Unselling – Scott Stratten

 

How To Deliver A Ted Talk – Jeremey Donovan

 


 

MISCELLANEOUS:

 

Minimalist Men’s Slim Wallet With (RFID) Protection

 

The wallet for the security conscious minimalist.

 

minimalist wallet black

 

The Secrid Slim Wallet is pretty awesome. Boasting a minimalist, semi-mechanic design at only 14mm in thickness, this wallet can hold banknotes and a maximum of 12 cards.

 

I’ve included it on this list because in addition to be a super sexy wallet, It’s also the only wallet I’ve ever used which features RFID protection; which prevents hackers from stealing your privacy and credit card numbers when you’re on the move.

 


 

Full written reviews and more resources coming soon.

 


 

 


 

In the interest of full disclosure, I would like to make you aware that some of the links that I have listed above are affiliate links, meaning I will be making a (very) small commission if you do decide to make a purchase. This is of course, at no cost to you.  I’d like to make it clear that all of the resources, tools, websites, hacks, themes, etc that I recommend below have been done so because I have personally found them to provide me with utility, not because I will be making money off their recommendation. Thus, I urge you to do your own research and due process before financially committing to anything I have recommended.

 


 

  • Thiago Ghilardi

    Great list Paul. Thanks for sharing.

  • Thanks @thiagoghilardi:disqus, appreciate the comment :)

  • Dawid Szczepaniec

    thank you :)

  • Colin Glover

    What a massive resource Paul. I didn’t see any reference to additional Facebook tools. Thanks

  • thank you @dawidszczepaniec:disqus !

  • thanks for the feedback @colin_glover:disqus – i’m currently in the process of completely rebuilding my site… the new site (launching early next year) will feature an update list of resources, including heaps of Facebook Tools.

    If you’re looking for an awesome Facebook Ads tool you should check out AdEspresso – http://adespresso.com/#a_aid=566bbcc36649a

    I cover some of the awesome things you can do with Adespresso in this article: https://paulramondo.com/facebook-ad-hacks – check it out if you’re interested :)

    Also feel free to flick me an email paul@paulramondo.com if there’s anything I can do to help you with your Facebook Marketing :)

    Peace bro!