ConvertKit Review: 15 Reasons Why I Love ConvertKit

By Paul Ramondo on

TLDR; Inside this ConvertKit Review you’ll learn 15+ reasons why I LOVE ConvertKit and why I’ll never use another email marketing platform again.

1 – ConvertKit Review: UX & UI

Nathan Barry’s experience in UX and UI is evident in ConvertKit’s simple (yet, extremely powerful) interface. This means the app is ridiculously easy for anyone to use.

2 – Built In Forms and Landing Pages Feature

Full disclosure before I jump into this section, although ConvertKit does have an inbuilt form and landing page generator, as well as a direct integration with Instapage, I use both Leadpages and ConvertKit for Forms and Landing Pages. I have had nothing but a seamless experience with integrating Leadpages and ConvertKit, so the choice is yours.

Anyway, let’s continue this ConvertKit review…

convertkit review of forms and landing pages

ConvertKit Review – Forms:

Let’s face it, setting up your lead generation form’s can be tedious, especially when you’ve got multiple lead magnets. ConvertKit made this process super easy for me. As previously mentioned, you can create both Forms and Landing Pages inside of ConvertKit without any third party platforms. In the Form creation process, there are various customisations you can make, including:

  • Will your ad be Inline or Modal (anywhere) on your site?
  • Would you prefer a Minimal, Clean or Full looking template?
  • What background colour? Image? You can also edit all the CSS to your heart’s desire.

convertkit review inline or modal forms

This Form can be as simple or as robust as you’d like it to be. Which is one of many of ConvertKit’s killer features.

ConvertKit Review – Landing Pages:

ConvertKit’s native Landing Pages feature is also very robust, coming with three customisable landing page templates right out of the box. You can also host these landing pages through ConvertKit or on your own domain using ConvertKit’s WordPress Plugin.

You can choose from:

  • Profile
  • Sidebar or
  • Single

convertkit review landing pages

Similar to its Form builder, ConvertKit’s landing page builder allows you to customise the look and feel of your landing page as well the user experience that occurs when delivering a gated lead magnet.

ConvertKit Landing Page builder review

You can also customise the CSS of your ConvertKit landing pages til’ your heart’s content.

3 – Unlimited Lead Magnet Forms & Landing Pages

Lead magnets are the bread and butter of a savvy Digital Marketer. ConvertKit understands this, and allows unlimited forms and auto-responders for all your lead magnet needs. Continue reading this ConvertKit review to learn more about how easy and effortless it is to capture subscribers and deliver your lead magnets to them.

4 – Easy Lead Magnet Delivery

Although this is technically part of the Forms and Landing Pages, I feel the way ConvertKit delivers your lead magnets to your audience deserves its own praise. We all now how crucial lead magnets are for lead generation and one of the many handy features of ConvertKit is their automated lead magnet delivery.

In the customisation stage of your form or landing page, you can choose to send an “Incentive Email”, which can either be your lead magnet or a link. When people fill out your form, they’ll automatically receive your lead magnet.

ConvertKit Review - incentive email

You’ve done it! How easy was that form!?

5 – Easy To Develop and Deploy Email Sequences

Email sequences are a crucial part of progressing your audience through your conversion funnel. And while many other email marketing platforms make sequencing a headache, the process of setting up your sequences through ConvertKit couldn’t be easier.

Simply click on the “SEQUENCES” tab and then click “+Create Sequence” button to begin creating your first email marketing sequence.

ConvertKit Review email sequences

Next, give your sequence a name and click “Create Sequence”:

ConvertKit Review email sequence name

You’ll then get taken to your email sequence dashboard where you can intuitively create a structured email sequence.

ConvertKit Review email sequence example

And don’t be afraid, the bigger your subscriber list gets, ConvertKit will grow with you too, allowing you to easily create endless sequences that connect to and from the different stages of your funnel.

Related: How To Build Your First Email Funnel With ConvertKit

6 – Simply Beautiful Text Based Emails

I can’t emphasise this enough, I really appreciate ConvertKit’s simplicity. The emails are simply text based so as to focus on the content of your emails, rather than getting over complicated in the HTML and CSS design side of things.

ConvertKit Review text based emails

Email marketing is notorious for coming across spammy, and as a digital marketer, I always aim to produce content that comes across as personal as possible. With that said though, ConvertKit’s email templates do offer users the ability to customise their email templates with HTML and CSS – which is great if you’re someone who needs this added functionality.

7 – Simple Subscriber Segmenting & Tags

As subscribers to a list, nothing is more annoying than receiving the same emails over and over again. It’s enough to make you click that unsubscribe button without even so much as a second thought. Similarly, as an admin of a list, nothing is more annoying or frustrating than an email marketing platform that makes the process of managing your subscribers confusing and time heavy. Not to mention, nothing is more infuriating than being charged for twice for the same subscriber, just because they have subscribed to more than one of your lists. 

Unlike other email marketing platforms like Mailchimp, ConvertKit is  subscriber-centric, rather than list-centric. This means each subscriber appears just once in your ConvertKit account, meaning you’ll never have to worry about being charged twice for the same subscriber again! This also means smarter segmenting and more intuitive and efficient tracking of your customers and subscriber activity.

The subscriber-centric model is 10x as powerful as other systems, and only requires a few additional minutes to learn!

Check out this quick video from ConvertKit where they explain how to use forms, tags and segments effectively:

By efficiently managing your email subscribers, you’re providing the best user experience possible and are more likely to capture and maintain a healthy list of subscribers who are the most interested in your business’s products or services.

Click here to learn more about ConvertKit’s features.

8 – Simple, But Powerful Automations

Most of the time, less is better than more.

Nothing could be more true of the automations you use inside your digital marketing funnel and email marketing platform. Ironically, the more tools you use to automate your backend, the more confusing and inefficient your automations can become… not to mention, the more expensive your overheads become too.

I love ConvertKit’s built in email automation tools because they’re simple, yet powerful and they also don’t come at any additional cost.

ConvertKit Review automation tool

ConvertKit Review: Awesome Automations:

ConvertKit’s Visual Automation Builder is a god send – allowing you to send well timed, targeted content to your audience on autopilot – so you can stay focused on what matters the most: growing your online business.

convertkit review automations example

Here’s a quick breakdown of some my favourite features of ConvertKit’s Visual Automation Builder:

  • Easily create powerful, automated funnels that you can see and map out visually
  • Set up rules based on your goals and let ConvertKit do the heavy lifting for you
  • Customise your subscriber’s journey based on the past actions they’ve taken
  • Always know what’s next for any specific subscriber at any time
  • Send specific, targeted content to the right subscribers at the right time
  • Easily segment your subscribers based on their existing customer journey

convertkit review automation customisation

There is actually so much you can do with automations that this feature alone deserves its own article and ConvertKit review. So if you’d like to learn more, I recommend signing up for a free 14 day trial with ConvertKit to test our these automations yourself. Alternatively you can click here to read more about this feature.

9 – Easy To Understand Analytics

ConvertKit’s easy to understand analytics makes the process of evaluating the ROI of your email marketing campaigns easy.

When you log into your ConvertKit account, you’re greeted with a dashboard snapshot of your total subscribers, average open rate, average click rate, total emails sent and new subscribers gained for a selected time period. You can then choose to filter these analytics based on your subscriber segments, tags, cold subscribers, net new subscribers and much more.

ConvertKit Review analytics dashboard

These powerful analytics not only cover the account level but also extend to every single form, sequence, tag, broadcast (and more). This gives you full control over the performance of your email marketing campaigns and list at a granular level – without leaving you confused and overwhelmed.

As a marketer, this combination of granularity and simplicity makes the process of managing and optimising your email marketing campaigns for the best possible ROI simple.

10 – Simple Integration With WordPress Other Platforms

I briefly touched on ConvertKit’s ability to easily integrate with other platforms earlier in this ConvertKit review. ConvertKit directly integrates with WordPress through its dedicated WordPress Plugin – making the process of integrating forms and landing pages with your WordPress website as simple as a few clicks.

However ConvertKit’s also directly integrates with many other platforms just as easily.

Some of those platforms include:

ConvertKit can also be integrated with hundreds of other platforms thanks to their relationship with Zapier – a platform with ‘if this happens, then do that’ functionality. This means you can effortlessly integrate ConvertKit with pretty much any platform that also has a Zapier integration.

11 – Very Well Priced

So far I’ve listed nine reasons why I love ConvertKit, and it doesn’t stop there. ConvertKit’s pricing is also ideal.

ConvertKit Review pricing

ConvertKit’s pricing starts as low as $29 per month for 1,000 subscribers. If you switch to annual billing this drops to only $24 per month! Compared to other email marketing platforms, this is an absolute steal.

Especially when you consider how much power ConvertKit has built into it AND the fact that ConvertKit only counts one subscriber as one subscriber – regardless of how many segments or sequences that subscriber is in. These features alone make ConvertKit a stand out amongst their competitors as you’re getting SO much more bang for your buck.

There is one small caveat though…

As your business grows, you’re naturally going to develop more lead magnets and sequences within your ConvertKit account. You won’t be charged by ConvertKit when your existing subscribers opt in for additional lead magnets and sequences as long as your existing subscribers opt in with the same email address.

Click here if to get started with ConvertKit with a 14 day risk free trial.

12 – Simple GDPR Compliance

Don’t be fooled. The General Data Protection Regulation (GDPR) affects us all.

Making its worldwide debut in May of 2018, the GDPR is a regulation in EU law on data protection and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA), however it has fair reaching global implications that pretty much effect anyone operating a website, regardless of whether they’re in the EU or not.

ConvertKit Review GDPR Compliance

If you’ve been in the digital marketing game for a while, you’ll know just how confusing and frustrating getting your website and data management GDPR compliant can be. Thankfully, ConvertKit has made the painstaking process of becoming GDPR compliant an absolute breeze with their built in GDPR ready form and list management features.

Specifically, ConvertKit have created the following built in features to get you GDPR compliant without the headache:

  • Gather consent without cluttering your forms with checkboxes (from everyone or just for visitors within the EU)
  • Find your EU subscribers inside your account in just a few clicks
  • Easily get consent from existing subscribers using their powerful tag feature
  • Easily add checkboxes inside new and existing forms
  • GDPR compliant Data Processing Agreement, Right to be forgotten functionality and ConvertKit even has a GDPR Audit Concierge you can access in the event you get audited. Talk about going above and beyond for their users!?

13 – Amazing Support Staff

One thing I haven’t mentioned in this ConvertKit review yet is how amazing ConvertKit’s support staff are.

A platform’s level and quality of support is a make or break for me… Especially when things go wrong (because they always do).

I’ve been using ConvertKit for more than three years now and I have had the absolute pleasure of dealing with their support staff on a number of occasions. Whether I have contacted them via email or via their live chat integration, ConvertKit’s staff have always gone above and beyond to help me with my queries in a timely manner.

ConvertKit truely understand that having a great platform is only second to the support that platform offers it users. And in my mind and experience, they truely nail both.

14 – Free Trial Period + Painless Migration From Other Providers

ConvertKit offers a 14 day free trial period for anyone wanting to test out their platform before committing entirely. Not to mention, ConvertKit’s on-boarding process can be customised to your specific needs.

ConvertKit Review free trial

This makes the setup process simple regardless of whether you’re migrating from another email marketing provider or if you’re a brand new subscriber.

At the time of writing this article, ConvertKit currently has a built in migration assistant for:

  • Mailchimp
  • AWeber
  • Infusionsoft
  • ActiveCampaign
  • Drip
  • Amazon Simple Email Service
  • Autopilot
  • Benchmark
  • Campaign Monitor
  • CleverReach
  • ClickFunnels
  • Constant Contact
  • Drift
  • Emma
  • Feedblitz
  • Feedburner
  • FreshMail
  • GetResponse
  • Hubspot
  • iContact
  • Intercom
  • Ontraport
  • + many more!

15 – Other Notable Features I Love

There are so many more features I wanted to include as part of this ConvertKit review, however in the interest of your time, I’ve decided to list these out below.

  • Extremely fast and easy to use
  • Simple and intuitive integration between Forms, Landing Pages, Lead Magnets, Tags and Automations
  • Single and double opt-in functionality
  • Subscribers can opt-out from a Sequence, without unsubscribing from your list entirely
  • Easily increase your email open rates by up to 10% by resending your emails and broadcasts to un-opens in just a few clicks
  • Extensive FAQ library and on-boarding documents / tutorials (that get updated frequently)
  • ConvertKit are constantly innovating and providing new features to users every month

ConvertKit Review – Cons

I hope this ConvertKit review has assisted you in working out whether ConvertKit is the right email marketing platform for you. I won’t spend any more time on this article talking about how much I love ConvertKit and why (I think I’ve done a pretty good job of this already haha).

However I do want to quickly cover some of the things I wish ConvertKit could improve on in future updates to their platform.

ConvertKit Review – Cons:

  • ConvertKit’s A/B testing functionality for subject lines is very limited compared to other platforms. This isn’t a deal breaker in my eyes, however it would be nice to see this feature fleshed out some more in the future.
  • Whilst I see ConvertKit’s text based only templates as a plus, others who desire more customised email marketing templates out of the box may be disappointed with this lack of customisation.
  • Given then INSANE amount of value you get for as little as $29 per month, I personally think ConvertKit have nailed their pricing. However I can appreciate that this price point may be a bit steep for new writers and bloggers who are just getting started online.

ConvertKit Review – Summary

If you can look past these small downsides, I 100% recommend ConvertKit for any entrepreneur, YouTuber, blogger, vlogger or business owner looking to either get started with, or migrate from their existing email marketing platform to ConvertKit.

And if you’re not entirely sold on ConvertKit being the right email marketing platform for you, I implore you to at least give it a try, risk free for 14 days by clicking here.

Your Turn:

What email marketing platform do you currently use?
Are you thinking about migrating over to ConvertKit?
Do you have any specific questions about ConvertKit that I can help you with?

Let me know in the comments below.

Also, massive thank you for reading! If you found this article helpful, please consider sharing it.

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Paul Ramondo

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