How to Create Facebook Custom Audiences That Convert

By Paul Ramondo on

Want better Facebook ad results? Are you reaching the right people with your Facebook ads at the right time?

In this tutorial you’ll learn how to build four Facebook ad audiences that can increase conversions.

You’ll learn how to develop a properly sized Facebook lookalike audience for cold prospecting, and how to build two custom audiences for warm prospect retargeting.

You’ll also discover how to create a specialised custom audience for reaching hot prospects who abandon their cart mid-purchase, and how to combine those ads with specific creative to drive results.

Special thanks to Social Media Examiner for inviting me to their HQ to film this tutorial!


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