You are currently reading the first post in a four part series of Facebook Marketing Tips. Whether you’re a Facebook Marketing newbie, or a Facebook marketing ninja, I’m confident these Facebook marketing tips will help you to amplify, hack and gamify your approach to Facebook marketing in the future.
Facebook Marketing Tips & Mindset
“Facebook sucks. I have over 1,000 Likes but when I post content… only 100 people see what I share! And that’s of course, if I’m lucky. I feel like the only way I can get more of my OWN community to see what I’ve posted is to pay for Facebook Ads… It’s not fair!”
You’ve either said this yourself, or heard someone say it about their Facebook Page.
So what are some Facebook marketing tips you can use to solve this problem?
Well… It pains me to say this… but if your page is experiencing this situation… your content most probably sucks.
When you create content for Facebook, you need to be conscious of the plethora of factors – ranging from the algorithmic to the sociological – that work behind the scenes to influence your Facebook Page’s organic performance and reach.
Yes, I agree; having to consider all of these factors requires A LOT of effort. And yes, having to consider all of these factors is A LOT more challenging than sharing your latest:
- “OMG 20% OFF EVERYTHING!!!!!” Text Post or…
- Posting a link to that meme that’s been overshared and overplayed on Facebook too many times already or…
- Repurposing your latest sales flyer and expecting people to engage.
To be brutally honest – as both a marketer on, and lover of, Facebook – I’m really glad your content sucks, and I’m really happy you’re not getting any reach.
In fact, the more that I think about it, you are too.
Wait, what do you mean “I’m happy” my content isn’t getting any reach?
One of the most important Facebook marketing tips that I can share with you (before we get real practical) is this…
Facebook’s business model is predicated on its ability to generate advertising revenue. In order to do this, it needs to provide both an amazing user experience while they simultaneously keeping its users engaged so they come back for more. Thus, the better this experience is, the greater the user engagement and attention will be.
This attention translates to more eyeballs on feeds… and more eyeballs on feeds equals more opportunities to generate revenue from advertising.
Okay, but why should I be “happy” about this?
Assume for a second that you are not a Facebook Page Manager with a vested interest for everyone in the world to see your latest post.
If Facebook’s algorithm let this kind of really sucky, low value, spammy content fill your personal Newsfeed every time you used the service, how long would it take before you stopped engaging and stopped coming back for more?
Related: Facebook Post Template
Got it. So what are these Facebook Marketing Tips?
As mentioned in the intro, is the first in a series of four blogs on the topic of Facebook Marketing Tips. Please use the links below to access the next three blogs in this series:
- How To Create Content People Will Actually Share
- How To “Talk Your Target’s Talk”: The No BS Guide
- Demystifying Facebook’s EdgeRank Algorithm
Each of these three blogs are jam packed with practical Facebook marketing tips you can use to dominate your Facebook marketing.
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