How to Set Up Facebook Standard Events & Custom Conversions

In this step by step tutorial, you’ll how to set up Standard Events and Custom Conversions to better track leads from your Facebook ads.

𝗬𝗼𝘂’𝗹𝗹 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿:

🔍 Why Standard Events are critical to the success of your ads campaigns
🔍 Which events you should track, and…
🔍 How to use the Facebook Pixel Helper Tool Chrome extension to verify your Standard Events are firing properly.

You’ll also learn how to create Custom Conversions to track the leads from a specific URL.

As a bonus, you’ll find how to transform custom conversions into custom audiences for bottom of the funnel retargeting.

Special thanks to Social Media Examiner for inviting me to their HQ to film this tutorial!

Cheers!